The Olivier Awards 2015 with MasterCard has announced new broadcast partnerships with This Morning and Magic Radio.

ITV's daytime show is to support the 2015 Audience Award, which is decided entirely by members of the public voting for their favourite West End show. Magic Radio will celebrate its partnership with a specially commissioned strand of programming highlighting the best of the West End. Voting for the This Morning Audience Award launches February 17, and the awards are broadcast on ITV April 12.